Michael J. Serra

Michael J. Serra primarily focuses on intellectual property.

His work consists of prosecuting, maintaining, and enforcing trademarks and copyrights.  From the inception of an idea, Mike collaborates with clients to develop assets protectable by trademark, such as product design, product packaging, and product/company names.  He also counsels on product claims substantiation and false advertising, trademark concurrent use agreements, and trademark licensing.  This includes dispute resolution through negotiation, mediation, or litigation.  Mike has successfully litigated in state and federal courts, including the U.S. Court of Appeals for the Sixth Circuit.  He has also handled national and international copyright, trademark, and domain name “takedowns” of infringing content, and trademark oppositions in the U.S. Patent and Trademark Office. 

While in law school, Mike served as Assistant Editor and Managing Editor of the Wayne Law Review.  He also served internships with the federal judiciary and Department of Justice and was awarded the Dean's Scholarship for full tuition and the Rakow Scholarship for outstanding work in corporate law classes.

Mike is involved in many community and volunteer organizations.  He is especially proud of his work with the Donate Life Coalition of Michigan, which promotes organ donation throughout the state.  Mike serves on the Coalition’s planning committee for its annual ALIVE fundraiser.

Honors, Awards, and Recognition

• "Rising Star," Michigan Super Lawyers, 2016-2017

Civic, Cultural and Community Activities

• Donate Life Coalition of Michigan
  • ALIVE Fundraiser Planning Committee, Member, 2013-present

Professional Activities

• Detroit Bar Association (DBA)
• Macomb County Bar Association
• State Bar of Michigan

Publications

• Don't Be Fooled By These Brand Protection Scams, 2 THE BRAND PROTECTION PROFESSIONAL 18 (September 2017).
• Co-Author, Sixth Circuit chapter in ERISA SURVEY OF FEDERAL CIRCUITS, 2016 EDITION (Brooks R. Magratten ed., American Bar Association 2016). 
• Avoiding an Ethical Iceberg: How Clawback Agreements are Altering the Attorney-Client Relationship, 58 WAYNE L. REV. 509 (2012).
• Exhausting All Options: How Michigan Can Use Vehicle Idling Legislation to Combat Global Climate Change, CHICAGO-KENT COLLEGE OF LAW, JOURNAL OF ENVIRONMENTAL AND ENERGY LAW (Spring 2012).

Representative Matters

• Management of Global Trademark Portfolio for Leading Manufacturing Company

  Currently managing global trademark portfolio for a leading manufacturer.  Tasks include coordinating with foreign counsel for oversight and strategy in implementing country specific branding goals while facing challenges from foreign trademark offices and third-party oppositions.

• Leading Manufacturer in Trademark Dispute with Chinese Importer Over Use of Similar Trade Name

  Counsel for a leading manufacturer in a dispute with a Chinese importer over use of a confusingly similar trade name.  To date, successfully removed more than 1,000 infringing items from internet marketplaces such as eBay and Sears, as well as completely shutting down an infringer’s website.

• Management of National Financial Institution's Domain Disputes to Prevent Marks from Use in Phishing Scams

  Currently overseeing national financial institution’s domain disputes, which entails working with the World Intellectual Property Organization, Internet Service Providers, and Registrars around the world to prevent the institution’s marks from being used in phishing scams or in connection with false or misleading content.

Related News

• 09/21/2017ARTICLE | Don't Be Fooled By These Brand Protection Scams
• 09/06/201750 Bodman Attorneys Listed in Michigan Super Lawyers 2017
• 07/26/2017Bodman PLC and Susan M. Kornfield Recognized for Trademark Law Excellence by Managing Intellectual Property
• 09/01/201648 Bodman Attorneys Listed in Michigan Super Lawyers 2016
• 08/01/2016Donovan Asmar Receives DMBA Barristers Pro Bono Award